Troubleshooting

Fix common issues

This guide helps you solve the most common issues with Look at Revenue, including license activation, UTM tracking, WooCommerce orders, forms, and dashboard data.

Before you start

Before checking specific issues, confirm the basics:

• WordPress is working correctly
• Look at Revenue is installed and activated
• Your license is active
• Tracking is enabled
• WooCommerce is active, if you track orders
• Your forms are supported, if you track leads
• Your campaign links include UTM parameters

Many issues happen because tracking was tested without UTM parameters, in the wrong browser session, or before the plugin was fully activated.

License issues

License key does not activate

Check that the license key is copied correctly.

Make sure there are no extra spaces before or after the key.

Also confirm that your subscription is active and that your website can connect to the license server.

License is already connected to another domain

Your plan may allow only a limited number of production domains.

If you moved your website, deactivate the license on the old domain first.

Then activate it again on the new domain.

Development site is using the license

Look at Revenue supports common development domains such as local, staging, and test environments.

If your staging website is counted as a production domain, contact support and include the domain name.

Tracking issues

UTM data is not showing

Make sure the first visit happens through a URL with UTM parameters.

Example:

https://yourwebsite.com/?utm_source=test&utm_medium=test&utm_campaign=tracking_check

Use an incognito window for testing so old cookies or sessions do not affect the result.

Campaign source shows as direct

This usually means the visitor arrived without UTM parameters or referrer data.

Direct traffic may appear when someone types the URL manually, clicks an untagged link, or uses a browser/app that hides referrer data.

Referrer appears instead of UTM

If UTM parameters are missing, Look at Revenue may use the referrer as the traffic source.

For cleaner reports, add UTM parameters to every marketing campaign link.

Campaign names look duplicated

This usually happens when campaign naming is inconsistent.

For example:

facebook
Facebook
fb
meta
Meta Ads

Choose one naming format and use it everywhere.

Recommended:

utm_source=facebook
utm_medium=paid_social

WooCommerce issues

Orders are not showing in reports

Check that WooCommerce is installed and active.

Also make sure the order was created after Look at Revenue was installed and tracking was enabled.

Test order has no attribution data

Make sure you visited the website with UTM parameters before placing the test order.

Use the same browser session from landing page to checkout.

Revenue amount looks wrong

Check the WooCommerce order total, refunds, taxes, shipping, and order status.

Depending on your reporting settings, revenue may be calculated from completed, processing, or paid orders only.

Subscription revenue is missing

If you use WooCommerce Subscriptions, confirm that the subscription order was created after tracking was active.

Some recurring payments may be connected to the original order source, depending on your configuration.

Form tracking issues

Form submissions are not tracked

Make sure the form integration is enabled and supported.

If you use Contact Form 7, confirm that the form submits correctly without JavaScript errors.

Leads have no source

The visitor must arrive with UTM parameters or referrer data before submitting the form.

For testing, open an incognito window, visit a tagged URL, and submit the form in the same session.

Custom forms are not tracked

Custom forms may need extra configuration or developer support.

Contact support and include details about how the form is built.

Dashboard issues

Dashboard shows no data

The dashboard only shows data after tracked activity happens.

Run a test using a URL like this:

https://yourwebsite.com/?utm_source=test&utm_medium=test&utm_campaign=dashboard_check

Then submit a form or create a test WooCommerce order.

Reports look empty for the selected period

Check the selected date range.

Your conversions may exist outside the current report period.

Data appears delayed

Some reports may update after the conversion is saved, processed, or synced.

Refresh the dashboard and check again after completing a test conversion.

Plugin conflict issues

Tracking stopped after installing another plugin

Security, cache, optimization, consent, and redirect plugins can sometimes affect tracking scripts, cookies, or URL parameters.

Check recently installed plugins first.

Temporarily disable them one by one on a staging site to find the conflict.

UTM parameters disappear after redirect

Some redirect rules remove query parameters from URLs.

Make sure your redirects preserve UTM parameters.

For example, this should keep the tracking values:

?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale

Recommended test flow

Use this flow when checking whether tracking works:

1. Open an incognito/private browser window.
2. Visit your website with test UTM parameters.
3. Browse one or two pages.
4. Submit a form or place a test order.
5. Open the Look at Revenue dashboard.
6. Check whether the test campaign appears.

Contact support

If you still need help, contact support and include:

• website URL
• license key
• WordPress version
• WooCommerce version, if used
• active theme name
• list of relevant plugins
• test campaign URL
• screenshot of the issue
• short explanation of what you expected to happen

The more context you include, the faster we can help you find the problem.