WooCommerce Revenue Tracking

Connect marketing sources with real orders

Look at Revenue helps WooCommerce store owners understand which campaigns generate actual sales.

Instead of only tracking traffic, you can see how much revenue came from each source, campaign, or landing page.

How WooCommerce tracking works

When a visitor places an order, Look at Revenue connects the order with the attribution data collected during the visitor session.

This can include:

• UTM source
• UTM medium
• UTM campaign
• landing page
• referrer
• customer source
• First visit data

The attribution data is saved with the WooCommerce order and can be used in reports.

What you can measure

With WooCommerce tracking, you can analyze:

• total revenue by source
• orders by campaign
• average order value by channel
• conversion rate by traffic source
• first-time customer revenue
• returning customer revenue
• product sales by campaign
• landing pages that generate orders

This helps you understand which marketing activities create real business value.

Requirements

To use WooCommerce tracking, make sure:

• WooCommerce is installed and active
• Look at Revenue is installed and activated
• Tracking is enabled
• Your campaigns use UTM parameters
• Customers complete orders through the standard WooCommerce checkout

Where to view order attribution

You can view attribution data inside:

Look at Revenue → Dashboard

Depending on your plugin configuration, attribution data may also be visible inside individual WooCommerce orders.

This helps your team quickly understand where each order came from.

Example order attribution

A customer clicks this link:

https://yourwebsite.com/?utm_source=google&utm_medium=cpc&utm_campaign=brand_search

Then they buy a product for $120.

Look at Revenue Connects that order with:

Field	Value
Source	Google
Medium	CPC
Campaign	Brand Search
Revenue	$120

Now you can see that the Google brand search campaign generated real revenue.

Tracking subscriptions

If your store uses WooCommerce Subscriptions, Look at Revenue can help connect subscription purchases with their original marketing source.

This is useful for tracking:

• First subscription payment
• recurring revenue source
• customer acquisition campaigns
• subscription plan performance
• long-term value by source

For subscription businesses, this helps show not only who converted, but which campaigns brought valuable customers.

Testing WooCommerce tracking

To test order tracking:

1. Open your website in an incognito window.
2. Visit a URL with UTM parameters:

https://yourwebsite.com/?utm_source=test&utm_medium=test&utm_campaign=order_check

3. Add a product to the cart.
4. Complete a test order.
5. Open Look at Revenue → Dashboard.
6. Check whether the order appears under the test campaign.

You can also open the WooCommerce order and check whether attribution data was saved.

Common WooCommerce tracking issues

Orders are not showing in reports

Make sure WooCommerce is active and that the order was completed after Look at Revenue was installed.

Revenue is missing

Check whether the order has a valid total and was processed through WooCommerce checkout.

Test order has no UTM data

Make sure you first visited the website using a URL with UTM parameters in the same browser session.

Orders show direct traffic

This usually means no UTM or referrer data was available when the visitor first landed on the website.

Best practice

For better WooCommerce attribution reports:

• Use UTM links for every paid campaign.
• Keep campaign names consistent.
• Test tracking before launching ads.
• Avoid changing UTM naming rules in the middle of a campaign.
• Review revenue reports weekly.
• Compare traffic sources by actual revenue, not only clicks.